UX in healthtech

Networked medical devices, medical applications, intelligent assistance systems, portable diagnostic solutions for home use, teleclinics, digas or pharmaceutical merchandise management systems have one thing in common: they are designed to simplify and improve the lives and everyday routines of doctors, patients, caregivers and relatives through digitization. Their aim is to generate data, enable analysis and ultimately facilitate decision-making, provide support and simplify and accelerate processes.

No matter what goal is being pursued with new laws such as the Hospital Future Law (KHZG), the introduction of the electronic patient file (EPA), the Patient Data Protection Law (PDSG) or other digitization measures in the healthcare and medical technology sector, it will only succeed if the applications comply with the regulations and are user-friendly, in other words, can be operated intuitively. This is the only way to increase efficiency and ultimately achieve the goal.

What we don’t do:

  • We don’t do product or packaging design.
  • We don’t build hardware.
  • We don’t implement your software.

But what we do
and in which we are experts:

Holistic user-centered design service from

  • User-research,
  • user-testing,
  • usability engineering,
  • UX strategy,
  • to user interface design
  • and working in an agile set-up in close exchange with the development teams.
Was wir tun und worin wir Experten sind

Using a health data tracking software as an example:


Let’s say your product is a health data tracking software or app. The app is available for tablets and is used by seriously ill or chronically ill people. They use it to track health data and general condition. The inputs are evaluated and supervised by medical professionals via a central office.

The software is designed in such a way that various parameters and limit value violations trigger an alarm for the supervising telepersonnel. Let us further assume that the processing of the message, transfer or intervention currently takes an average of 12 minutes due to the process. A new efficiency requirement now specifies a reduction to a maximum of 9 minutes.



After an evaluation, process assessment in terms of flow and UX, a revision with concept and designer elaboration, the telenurse takes on average only 6 minutes (depending on the case and severity).

Employees are happier because it’s easier to use and they spend less time on each alert. Stress levels decrease because you don’t spend time on unnecessary steps and can spend a little more time on special or severe cases.
On the business side, you save on costs because your employees are more efficient in their day-to-day work, new employees can be trained more easily and more patients can be admitted.

We can help you

Why us?

From the creation of an audit-proof crisis management system in tsunami areas to assistance apps for patients with pulmonary embolism, COPD or heart failure. With us, you realize your ideas – intuitively, efficiently and excitingly.

For many years, we have been active in the most complex fields that a digital agency can focus on:
The finance and insurance sector as well as the healthcare sector.

Due to our experience and our methods, we quickly understand what your users and therefore your business needs. We are agile and efficiently arrive at solutions that make your products “intuitive” and “usable”. We optimize processes, simplify complex use cases and implement concepts. Individually, creatively and efficiently.

We go into depth with you, understand users, technology, and facts. We challenge theories, provide answers and take the “edge case” into account. We evaluate the components formatively and summatively in their entirety for a sustainable solution and a user-friendly end product.

Would you like to learn more? Then read on here.

Related fields: Finance/insurance and healthcare

Hard Facts



  • Highest requirements for security and data protection
  • Complex IT systems as a foundation
  • Challenging and regulatory conditions usually requires high technical understanding in the conception phase

Soft Facts



  • Very individual requirements
  • No product is like the others
  • Non-generalizable user needs and use cases require psychological background in interviewing and testing
  • Empathy in dealing with patients and users
wir investieren in Ihre Ideen und Produkte

We invest in your ideas and products

We develop our own digital products and understand your challenges. With our flexible investment models, we are your strategic partner. We invest our experience and implement your concepts. We offer participation or loans. Interested?

Learn more

Or pitch your project


It has advantages to let the usability engineering be supervised by experts,
who are not involved in the actual production of the product or its user interfaces.

MDR, FDA, ISO 13485 – what do you have to think about?

In the MDR, there are specific requirements on the usability aspect, most of them are part of the essential safety and performance requirements, which mainly state a manufacturer should eliminate or reduce risks associated with incorrect use. 
Unlike the MDR, the FDA is very specific about usability regulations and has been addressing this issue for decades. It has published a guidance document entitled „Applying Human Factors and Usability Engineering to Optimize Medical Device Design“ . This guide is not a standard, of course, but it contains many lists of requirements and references the important regulations and IEC 62366 (now replaced by IEC 62366-1).

If you are involved in this, you have already realized the advantages of having usability engineering supervised by experts who are not involved in the actual production of the product or its user interfaces. As outsiders, they do not know the product yet and therefore they are not “burdened” with expectations and experiences. As usability specialists, we work according to the required processes, for example the PDCA process (Plan-Do-Check-Act) and are familiar with the corresponding documentation.


Get in touch with us.