This is ELSA.
Tailored digital products for seamless experiences in Healthcare.
We specialise in UX engineering to bridge innovation and user experience in medical digital solutions.
UX-driven innovation.
Human factors matters.
Specialized in digital health.

User experience is one of the top three factors influencing device or software adoption in healthcare.
Crafting Care Through Design
We’re driven by the desire to create digital products that simplify and enhance the healthcare experience. Our hands-on and solution-driven approach does not stop on big topics like accessibility, and regulatory compliance – proven by experience and certifications.
- Smart Clinic
- Landing Website
- Teleclinic platform
Kenkoo Smart Clinic Platform 1/2
Kenkoo provides an MDR-certified ECG service for clinics and home use, designed to reliably support heart health. The initial focus is on dialysis patients, who particularly benefit from continuous ECG monitoring during treatment. A dedicated landing page presents the program clearly: a 12-lead ECG patch, a transmitter, and a platform where cardiologists review the data. The design is clean, friendly, and modern. A login button offers direct access to the Kenkoo Smart Clinics platform.
- Smart Clinic
- Landing Website
- Teleclinic platform
Kenkoo Smart Clinic Platform 2/2
The ECG dashboard presents patient data to cardiologists in a clear, structured format, allowing quick assessments. Results are sent directly to patients. Comments, diagnoses, and tags support systematic evaluation. The patient view brings together anamnesis, notes, and other key details. The platform offers 24/7 access to ECG data and feedback, along with video consultation bookings. Additional educational content helps patients better understand their condition. More features and services are planned.
- Shift Management
- Digital Platform
- Video Chat Services
VerbaVoice
Together with VerbaVoice, we developed a platform that makes interpreting services for deaf and hard-of-hearing people digitally and easily accessible. Through workshops and user interviews, we created a solution for efficient planning—whether for events or hotlines. Planners define requirements and shifts, interpreters are assigned automatically. Manual coordination is no longer needed. We also redesigned the website, focusing on accessibility and inclusive user experience.
- App Design
- Telemedicine
- Symptom Tracking
- Educational
mecor App
The mecor app helps patients with heart failure better manage daily life. Symptoms and health data are collected automatically through daily questions and connected devices such as scale or spirometer. When critical values appear, a telenurse is alerted in order to proactively follows up, often recommending medical advice to the patient. The app also reminds users of upcoming telenurse calls. This enables close, personalised support beyond fixed appointments, ensuring ongoing care and better tracking of individual health conditions.
- Patient Tracking Dashboard
- Telemedicine
- Monitoring & Reporting
HCRM
Telenurses have a demanding role: they speak with patients while monitoring disease progression, treatment plans, and health data. To build trust, personal details—like pets or living situation—are also noted in the HCRM system. Assessing health status holistically requires data to be clearly visualised, even over extended periods. Our task was to improve this part of the system, ensuring telenurses are supported in their daily work and can quickly access and interpret relevant information.
Our packages –your shortcut to better UX
Whether you need a fresh perspective on your existing product or a collaborative workshop to take your idea to an MVP –
our packages offer the perfect starting point. Included: solid UX expertise, strategic input, and a clear focus on accessibility. Because accessibility isn’t a nice-to-have – it’s essential.

Precision UX & A11y Deep-Dive Audit
- UX driven analysis and WCAG-certified audit of defined user flows / your current website – far beyond automated scans.
- Clarity that increases conversion and minimises compliance risks before regulations or current laws such as the BFSG take effect.
- Outcome: From a Pin-point severity matrix plus a “quick-win” suggestion to a concept solution prototype – as it suits to your needs

Co-Creation Sprint & UX Empowerment
- Your team + our deep knowledge: one sprint turns ideas into testable concepts and real business cases.
- We hand over battle-tested canvases and facilitation tricks so you can run the next sprint solo.
- Outcome: a validated UX roadmap and an up-skilled crew that needs us less, not more.

Innovation Lab Workshop
- From blank sheet to MVP storyboard, tuned for consumer-health products or MDR/FDA realities – you decide.
- Rapid experiments surface clinical, data-privacy, and adoption pitfalls early.
- Many years in digital health save you the mistakes most generalist UX professionals miss.

On-Demand UX Mentorship
- Jump-in sessions for thorny flows, accessibility blockers, or roadmap forks.
- Receive senior sparring, Loom reviews, and annotated Figma feedback within 24 hours.
- Flexible credit model – use us weekly or only when the pressure peaks.
Build smart from the start. 💡
Real talk:
UX and Accessibility is easiest (and cheapest) when it’s part of the foundation – not an afterthought.
Too many teams bring us in late. You can do better.
Let’s set your product up for success – from the start.
Need a hand? We’re just a message away.

Navigating the regulatory jungle together – with focus in UX
Our video shows how we help you navigate the dense jungle of regulations surrounding digital medical products – without losing sight of the people who will ultimately use your application. Because in the end, one thing matters most: the user experience.
That’s why we walk this path together – step by step. From the very beginning, we take regulatory requirements into account to avoid unpleasant surprises later and to ensure UX doesn’t fall by the wayside.
With us, digital solutions are created that are not only safe and compliant, but above all intuitive and human-centered.

UX/UI Design
We create user experiences that feel effortless. Intuitive, accessible, and designed to support people wherever they interact – with systems, teams or technology.

Regulatory Compliance
We speak the language of regulators – and translate it into clear, usable interfaces. From MDR to FDA, we align digital products with regulatory frameworks. Seamlessly, from day one.

Custom Solution
One-size-fits-all doesn’t work for what you do. We design and develop solutions that are built around your reality – scalable, compliant, and beautifully functional.

Accessibility Certification (CPACC)
We’re IAAP-certified experts in digital accessibility. We don’t guess – we know what it takes to build inclusive products. Accessibility means inclusion: intentional, systemic, and embedded in every detail of the experience.

ISO Certification (IEC 62366-1)
We support medical product teams in meeting IEC 62366-1. With deep UX expertise and clear documentation, we make human factors engineering an asset, not a burden. Side effect: We sustainably reduce development effort.

Lean Product Development
We are fluent in lean development –building fast, testing early, and learning constantly. It means fewer assumptions, more insight, and smarter products with every iteration.
UX with impact.Design with purpose.
We’re a well-coordinated team of UI and UX designers with a clear mission: to make the digital space accessible for everyone – through bold, smart, and empathetic design.
Successful products in digital health require thinking about EHDS, AI-Act, ePA and compliance, while staying creative.
Our process.Case study: Pulmonary Embolism Aftercare
We designed an app to support patients after hospital discharge. It helps track symptoms, understand their condition, and manage emotional wellbeing—making recovery safer, clearer, and more sustainable.

1. Framing the challenge
Goal: define the problem space, surface gaps, and anticipate systemic constraints
The brief aimed to reduce readmissions, but no successful system existed to monitor patients after discharge. We proposed structured symptom tracking to collect data, to help patients feel in control and to track patient data accurately. But tracking symptoms wasn’t just a UX decision, it meant navigating privacy, data safety, and liability. In the German healthcare system, even simple inputs can trigger legal implications. We raised those early, and translated them into actionable constraints from the start. This reduced risk and accelerated decision-making downstream.
- Beyond the Brief
- UX Strategy

2. Translating complexity
Goal: surface hidden needs and shape actionable decisions
Adding emotional input seemed helpful – but raised new questions regarding the business goal of the intended service. Who handles emotional recovery? Who’s liable if distress is logged? Is it reimbursable? These issues came up early and we made sure they were part of the design process. What looked like a UX feature was actually a system-level shift that was made it actionable from the beginning.
- Problem Reframed
- System Thinking

3. Prototyping beyond the obvious
Goal: explore ideas within real-world limits
We tested multiple concepts – but kept only what could hold up in practice. Our final direction let patients log symptoms and mood side by side. That opened new clinical insight – but also came with risk. We mapped escalation logic, defined thresholds, and wrote around liability. Creativity wasn’t overlooked, it was shaped by constraints, and pushed further because of them.
- Design Feasibility

4. Testing in the real world
Goal: visualise, validate, and future-proof
We designed the prototype to be clear and calm, plain language, low friction, no dead ends. But in testing, we hit a wall. Patients often reported breathlessness, but it turned out to be anxiety. The tracker couldn’t tell the difference. So we changed the flow and logic. That made reports more accurate and helped clinicians respond appropriately. We also saw longer-term potential: pairing emotional and physical data could surface hidden patterns in recovery.
- Behavioural Insight
- Data Accuracy

5. Delivering clarity
Goal: make it safe, scalable, and easy to trust
By the end, the product looked simple – but carried weight behind every interaction. Although not in the way the brief first imagined we achieved the business goal. By shifting the focus from the hospital’s initial perspective to build something patient-first. The result? A simple, intuitive product for users, and a powerful, valuable tool for hospitals and doctors.
- Compliance Ready
- Patient Trust
What our clients say
A few words from people we’ve had the pleasure of working with – honest, direct, and seriously motivating.
A user-focused partner with strong strategic impact.
As a product manager at Siemens, working with Sarah was an absolute pleasure. Her talent and dedication were instrumental in developing a groundbreaking strategic concept for our Seller Portal […]. Her ability to understand and cater to diverse stakeholder needs was impressive. We benefited greatly from her expertise […]. As a UX Engineer, she conceptualizes data presentation and provides actionable insights […], ensuring a user-centric approach and real value for users. I highly recommend Sarah and her team […].
Read more on LinkedInSabrina Struller
Head of Product Management & Innovation, Siemens Xcelerator MarketplaceHuman-centered thinking that really shows.
My collaboration with Ella on a challenging e-health solution was characterised by advanced professional management […]. As UX/UI Design Lead, she created the brand identity from scratch and brought it to life through concepts, designs and animations […]. Client and dev team appreciated her thoughtful handling of issues and her creative, user-centered solutions […]. Her ability to advocate for human centricity within ISO-based product development makes her an asset for any patient-facing product.
Read more on LinkedInAlina Rubina
Business Design Lead, AllianzStrategic Thinker with Strong UX Vision
I had the pleasure of working with Sarah on a strategic IoT project, where she demonstrated her expertise in UX engineering, solution finding, and UX strategy. Sarah’s ability to quickly grasp complex requirements and translate them into innovative concepts and solution proposals was truly inspiring […]. I really enjoyed the collaboration – I’d be happy to work together again anytime!
Read more on LinkedInSebastian Lickert
Digital Business Manager, badenovaUX that’s just right!
I worked with Ella and her colleagues at ELSA GmbH in several projects in the area of telemonitoring and self-monitoring for chronic patients. Designing for this elderly audience is challenging, and Ella was always up to the task. In a project with a mobile app and voice assistant, her concept for visual cues impressed me […]. She also created a brand identity around voice interaction and cardiac health. Although the product never launched in this form, large parts of the branding survived […].
Read more on LinkedInAlexandra Musto
Product Manager, Product Owner, Agile CoachSharp design thinking with a creative edge.
As a product manager for Siemens, I had the pleasure of collaborating with Anna to develop our Seller Portal […]. Anna possesses an exceptional talent for creating quick, on-point, and user-centered interface designs. Her work was state-of-the-art and aligned with user needs. Additionally, she created animations for support videos to educate users […]. Her dedication to UX and creativity in design truly set her apart. The collaboration is a lot of fun!
Read more on LinkedInSabrina Struller
Head of Product Management & Innovation, Siemens Xcelerator Marketplace
Ready to get started together? 🙌
Just drop us a message – we’ll get back to you quickly. Taking the first step is easy.